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Natural Partners Team

Natural Partners - Company Photo

Executive Team (left to right): Leeta Radcliff - VP of Talent and Culture, Tim Engvall - Chief Operations Officer, Laura Koury - Exec Assistant, Dianna Smith - Chief Relationship Officer, Tye Smith - Founder, Chairman of the Board, Fran Towey - President and CEO, Derek Lurth - Chief Financial Officer, Charles Stredney - Senior Director, Quality and Business Process Management, Joyce Ito - VP of Marketing & Business Development, Steve Clark - VP of Information Technology

Inspiring Greatness

Back in 1995, a couple of zany wellness proponents came together to form Natural Partners. Since then, some new faces have been added to the mix. But what makes our leadership team so awesome is their diversity and eclectic backgrounds.

Tye Smith, Founder, Chairman of the Board

Prior to founding Natural Partners in 1995, Tye helped build PetSmart from its beginnings in 1986 to its public offering in 1993. Tye was a founding officer and held several positions with PetSmart including VP of Store Operations and VP of HR and Training.

Following two years of exploration after PetSmart, Tye had the great fortune of meeting Dr. Helene Wecshler and her mother, Dr. Gladys McGarey. Tye (as a patient of Dr. Wecshler) noticed that these two seminal MD's were dispensing natural products to their patients. After investigation and wondering why all doctors did not follow this practice he incorporated W3 Distributing, Inc., in 1995. This name was later changed to Natural Partners, Inc.

Tye's personal passions are his family-Dianna, Blake, & Lauren (as well as his Natural Partners family) and his dogs Bella and Angus. He also maintains an interest in urban farming and music. In recent years Tye's identity has been shaped by the possibility of world wellness and the reduction of suffering on the planet.

Tye holds a Bachelor of Arts Degree in Economics from the University of California Berkeley.

Fran Towey, President and CEO

Fran Towey joined Natural Partners, Inc. as President in September of 2014. In this role Fran brings proven executive experience, with a sales and marketing background he moved into general management and chief executive roles, recently serving as president and CEO of a leading private equity owned company in the professional health and wellness industry. Before that Fran worked for a diverse range of organizations in various roles, including Fisher Scientific, Krone, and Thomas and Betts.

Fran holds a B.S. in Mechanical Engineering and a Masters in Business Administration. He is passionate about the health, wellness, and natural products industry with an intense market and customer focus.

In addition to the industry Fran’s other passions include; his family, wife Mary and two daughters Molly and Katie, music (he is still taking guitar lessons), and he’s a big reader. Of special personal interest to him is his volunteer work for the PKD (Polycystic Kidney Disease) Foundation where he is active in local fund raising events and on a national level sits on their board of trustees.

Tim Engvall, Chief Operations Officer

Tim Engvall joined Natural Partners in 1996 as the VP of Merchandising. He later became the VP of Sales and then Chief Operations Officer, his current role. Tim leads the Sales, Logistics & Distribution, and Merchandise purchasing groups, and is responsible for all merchandising purchases and inventory management (coordinating over 14,000 SKUs from 170 Brand partners), distribution center productivity, product margin, and productivity and profitability. Tim's operational strength, industry expertise, and relationships have proven an invaluable resource through Natty P's growth.

Tim started his career at Wherehouse Records, where he was quickly promoted from Store Manager to District Sales Manager to Corporate Deputy Chief of Staff and ultimately Associate VP and Regional Manager. In 1988, Tim joined PetSmart as a Manager over all New Stores and was promoted to Merchandise Presentation Manager and later to Director of Systems and Services.

Tim's other passions in life include his wife and four kids, baseball, and his ever growing collection of music that dates back to the mid-sixties.

Derek Lurth, Chief Financial Officer

Derek Lurth joined Natural Partners in May 2016 as our Chief Financial Officer. Derek brings many years of experience to the team, with a strong background in managing financial functions on many different levels.

Prior to being a Natty P, Derek was the Corporate Controller at AV Homes. Before that, he worked for Medicis Pharmaceutical Corporation and Deloitte & Touche, LLP. Derek earned a B.S. and Masters in Accounting from Brigham Young University and is a Certified Public Accountant.

Derek enjoys spending time with his wife and five children, in addition to community volunteering at his church and the Boy Scouts of America. He is passionate about health and wellness and enjoys running, hiking and camping. Derek's fun-loving and business-focused attitude make him a great asset to the Natty P family!

Dianna Smith, Chief Relationship Officer

Dianna has worn many hats, acquiring first-hand expertise of nearly every facet of Natural Partners day-to-day operations, including President, Co-CEO, Marketing Director, Sales and Accounting.

Before Natural Partners, Dianna worked in personal banking, both in installments and personal banking, for a Nebraska-owned bank. Dianna's first job out of college was managing one of first of Mrs. Field's Cookie Stores.

Aside from her love for health and natural medicine, Dianna is a proud mother, loving wife and devoted entrepreneur passionate about raising and showing horses. Dianna’s belief in living everyday to its fullest potential makes her an invaluable human asset of leadership and innovation here at Natural Partners.

Dianna holds a Bachelor of Science Degree in Business Administration and Economics from St. Mary's College.

Steve Clark, VP of Information Technology

Steve is Natural Partners Vice President of Information Technology. He has extensive experience in Information Technology, Customer Support Services, and Global Distribution. Steve’s role is to up level the company’s technology infrastructure to improve the customer experience and support Natural Partners numerous vendor and business partners.

Prior to working in the nutritional supplement industry, Steve was the owner of a successful computer consulting company, which specialized in advanced accounting applications and solutions. Before that, Steve was the Vice President of Edison Micro Utilities and was instrumental in developing private utility meter reading and billing systems for mobile homes and apartments.

Steve holds a Bachelor of Science degree in Computer Science from the University of Idaho and is a pilot who enjoys flying. He also enjoys golfing, and the outdoors.

Joyce Ito, VP of Marketing & Business Development

Joyce is a seasoned professional and brings years of healthcare industry marketing, product management, business development, and management experience. Joyce is responsible for leading the marketing, product and brand strategies, as well as e-commerce and business development initiatives.

Prior to joining Natural Partners, Joyce was Director of Strategic Marketing and Business Development for McKesson Patient Relationship Solutions, a division of McKesson Corporation, where she led patient acquisition and adherence strategies, marketing automation initiatives, new business acquisition, and brand awareness strategies among many other things. Prior to that, she held senior marketing roles with C.R. Bard, Orthologic/DJ Orthopedics, and Hewlett-Packard.

Joyce holds a BA in economics from the University of California, Los Angeles and an MBA in marketing from the University of Southern California. Joyce enjoys spending time with her two sons and cheering on the Cubs and Dodgers. With interests in the arts and serving her community, Joyce is a natural Natty P.

Leeta Radcliff, Vice President of Talent and Culture

Leeta Radcliff is the Vice President of Talent and Culture. Leeta is responsible for ensuring that all potential Natty P's that are hired are a culture fit, and will thrive in the Natty P environment. Leeta also brings an enthusiasm and commitment to our core values and culture that is motivating and inspiring.

Leeta has spent a lifetime acquiring experience in management, and is passionate about people. Before joining Natural Partners in May 2001, Leeta spent 12 years managing various stores, working for Tower Records. During this time she was responsible for all aspects of personnel, and retail operations.

Today Leeta's experience within our organization is invaluable and is a tool in training others to be exceptional and creating the ultimate customer experience.

When Leeta is not working she spends her time engaged with her family, listening to music, being outdoors and painting.

Charles Stredney, Senior Director of Quality and Business Process Management

Charles D. Stredney is the Senior Director of Quality and Business Process Management for Natural Partners, Inc. Charles has the uniquely awesome position of directing numerous corporate wide projects that move Natural Partners into new and unchartered waters. Charles loves the excitement that is associated with pulling interdepartmental programs together and seeing them delivered for heightened and improved programs for our clients, team members and stakeholders.

Charles has numerous years of management experience within the integrative healthcare segment in both sales and operations. This experience is essential for integrating of programs necessary to meet the demands of a fast growing business. As diverse as the Natty P client base is, Charles takes on the challenges of meeting clients on their terms, while assuring that the company culture is upheld.

Charles is very passionate about his wife and two sons. In his free time, he can be found coaching baseball, cheering on his son in his sporting events, camping and other outdoor activities.